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Privacy Policy

Last updated: November 2, 2025.

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ÂME DARE (“we”, “us”, “our”) is committed to protecting your privacy and ensuring the highest level of transparency regarding the collection, use, and storage of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit and make purchases through our website www.amedare.com, in accordance with the standards of the European Union and Polish law, as well as best practices adopted by leading international fashion brands. This Privacy Policy is drafted in accordance with Regulation (EU) 2016/679 (GDPR) and the Polish Data Protection Act of 10 May 2018.

1. Data Controller

The data controller responsible for your personal data is:

Ame Dare brand by Darya Yersh (NIP: 5273189387, REGON: 543078800), Warsaw, Poland.

Contact: contact@amedare.com.

For any matters related to the processing of your personal data, including exercising your rights, please write to the email above.

(If applicable: Data protection contact: contact@amedare.com.)

2. Categories of Personal Data We Collect

We may collect and process the following categories of personal data when you interact with our website or place an order:

 

  • Identification data (first name, last name)

  • Contact data (delivery address, email address, phone number if provided)

  • Order and transaction data (purchase history, order details, payment information, transaction identifiers)

  • Payment data (processed securely by our payment service providers; we do not store your full card details)

  • Technical data (IP address, browser information, device identifiers, cookies)

  • Behavioural and usage data (browsing history, preferences, analytics)

  • Data collected via newsletter sign-up forms

  • Data necessary for the management of loyalty programs, special offers, and contests

  • We do not collect or process special categories of data (sensitive data such as race, religion, health, or biometric information).

3. Purposes and Legal Basis of Processing

We process your personal data for the following purposes:

 

  • To process and deliver your orders, including payment and shipping

  • To manage your account and provide customer support

  • To communicate with you regarding your orders, returns, or inquiries

  • To comply with legal obligations, including tax and accounting requirements

  • To send you newsletters and marketing communications if you have provided your consent

  • To personalize your website experience and improve our services

  • To analyze website usage for statistical and security purposes

  • To manage returns and refunds, as per our Returns Policy

  • To manage loyalty programs, special offers, and competitions if you choose to participate

 

The processing of your personal data is based on:

 

  • The necessity to perform a contract with you (e.g., fulfilling your orders)

  • Compliance with legal obligations

  • Your explicit consent (e.g., for marketing purposes)

  • Our legitimate interest (e.g., improving our website, ensuring security)

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We do not engage in automated decision-making or profiling that produces legal effects or significantly affects users.

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4. Sharing and Disclosure of Personal Data

We may share your personal data with trusted third parties, strictly for the purposes described above, including:

 

  • Payment service providers, to securely process your payments

  • Courier and delivery services, to deliver your orders

  • IT and hosting service providers, to ensure the secure operation of our website and data storage

  • Marketing platforms, only with your prior consent for direct marketing

  • Professional advisors (legal, accounting) as required by law

  • Partners assisting in the management of loyalty programs or competitions

  • Authorities or regulators where legally required

 

All third parties processing your data act as Data Processors under GDPR and are bound by data processing agreements ensuring confidentiality and security.

Whenever data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, in line with GDPR requirements.

5. Data Storage and Security

Your personal data is stored securely on servers located within the European Union. We implement industry-standard technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction. These include encryption, restricted access, and regular security audits.

 

Personal data is retained only as long as necessary for the purposes for which it was collected, or as required by law. Order and transaction data may be retained for the period mandated by tax and accounting regulations. Data related to marketing will be stored until you withdraw your consent or unsubscribe.

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​In case of a data breach, we follow the notification procedures required under Articles 33 and 34 of the GDPR

6. Returns Policy and Data Storage

In connection with returns, exchanges, and refunds, we may process additional information as required by our Returns Policy. Such data will be retained for as long as legally necessary to handle returns, address potential disputes, and comply with consumer protection and accounting requirements.

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Data collected in relation to returns or refunds is processed on the legal basis of contractual necessity and legal obligation (consumer protection and tax compliance).

7. Your Rights

As a data subject under the GDPR, you have the following rights:

 

  • The right to access your personal data and obtain a copy

  • The right to rectify inaccurate or incomplete data

  • The right to erase your data (“right to be forgotten”) where applicable

  • The right to restrict or object to the processing of your data

  • The right to data portability

  • The right to withdraw your consent at any time (where processing is based on consent)

  • The right to lodge a complaint with the data protection authority (UODO in Poland or your local authority)

 

To exercise your rights, contact us at: contact@amedare.com.

Requests to exercise these rights are reviewed and responded to within 30 days as required by Article 12 GDPR.

8. Age Restrictions

Our website and services are intended for users who are at least 18 years of age. We do not knowingly collect personal data from anyone under 18. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us so we can promptly remove the data.

9. Marketing and Newsletters

You may choose to receive marketing communications and newsletters from us by providing your explicit consent. You can unsubscribe at any time by using the link provided in each marketing email or by contacting us at contact@amedare.com.

We do not use automated profiling or targeting systems.

10. Cookies and Tracking Technologies

We use only essential and analytical cookies necessary for the operation and performance of our website. No third-party marketing cookies (such as Meta or Google Ads) are used.

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You can change or withdraw your cookie consent at any time via the ‘Preferences’ link in the cookie banner.

 

You may adjust your browser settings to refuse cookies or delete them at any time, but some features of our website may not function properly as a result.

11. Social Media and Integrations

We may offer you the option to log in or register using social media accounts (such as Google or Facebook). If you choose to do so, we may receive certain profile information as permitted by your settings with the social media platform. The use of such data is governed by this Privacy Policy and the terms of the respective social media providers. We do not receive your login credentials, and you may revoke data sharing permissions directly from your social media account settings.

12. Data Transfers Outside the EU/EEA

Whenever personal data is transferred outside the European Economic Area, we ensure that such transfers are protected by appropriate safeguards, including standard contractual clauses or other lawful mechanisms as required by applicable data protection law. We rely on standard contractual clauses approved by the European Commission to ensure equivalent data protection.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be available in the Privacy Policy section of our website, together with the date of the last update. If significant changes affect your rights, we will notify you by email (where feasible) or through a notice on our website.

14. Contact

For any questions about this Privacy Policy or the processing of your personal data, please contact us at:

Ame Dare brand by Darya Yersh, 

Warsaw, Poland.

Email: contact@amedare.com

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